It’s true that content marketing is getting more difficult.
You have to work harder to get the same attention that you used to get with old-fashioned article marketing and a blog post a month. Today, your content needs to be smarter, more directed, and well, simply more. If you’re questioning the importance of content for marketing your business, hopefully, these points about why content is still important will help.
1. Helps Search Engine Ranking
Even though it is harder to rank in a search engine now than it used to be, and the “number” of your rank is less important, you still want to be ranked high and indexed with the major search engines in order for your audience to find you. To get ranked, to get searched, to get noticed, you must have content.
2. Keeps Your Audience Interested
If you want your audience to come to your website, you’re going to have to give them something to do. Content can be all sorts of things such as blog posts, articles, reports, books, games, video, and audio. Your audience needs to consume content, otherwise what’s the point of them visiting your website?
3. Informs Your Audience
Content can be used as a means by which to inform your audience about various issues and solutions you can provide. Writing informative posts, articles, or creating informative videos will be a large percentage of the type of content you create for your audience.
4. Engages Your Audience
The right kind of content can entertain and involve your audience to the point that they want to come back more often. If your content asks questions and provides a means by which they can respond, you’re winning the content game. You want your audience to be engaged with you as it helps them be more responsive to your calls to action.
5. Educates Your Audience
Content is one of the ways in which you can educate your audience about the issues in your industry. That education, in the form of blog posts, articles, and more, can help your audience understand the problems they face and the solutions you provide. Even informative copy on each of your pages is incredibly important. Check out this great example from Westmoreland Heating & Cooling.
6. Inspires Your Audience
A really valuable component of content and one that is super important is inspiration. Content can inspire your audience to act. That action means that they’re answering your CTAs, using your solutions, and getting results. Take a look at an example of inspirational content from the Greensburg YMCA.
7. Builds Loyalty with Your Audience
People buy from those that they know, like and trust. Creating regular content can help your audience feel as if they know you. And once your audience feels as if they know you, they’ll start being more loyal – which makes it that much easier to promote your next product to them.
8. Helps You Establish Authority
When people believe that you’re the one with the answers within your industry, they’re going to seek you out for more. The more content you produce that is factual and well-crafted, the more your audience will see you as an authority figure on the topic. The more they see you as an authority, the more they’re going to want to be associated with you.
9. Content Is Valuable
Outside of the services and products you’re promoting, content is a very valuable addition to your audience’s day. You want them to walk away from the content feeling as if they got something very important from you. You’ve inspired them, provided a solution, or even a tutorial they can do themselves.
10. Content Lives a Long Time
The content you publish today will pay off far into the future. If you create good quality content, you’ll be able to benefit from it for years to come.
Content will always be important when it comes to getting the word out about your business, your niche and your offerings. Quantum Design Marketing provides blog writing, copywriting, and social media content for businesses in Westmoreland County. Reach out today and let’s talk about how we can create content that’s consistent and compelling.