Emotions and Customer Loyalty Go Hand in Hand

Emotions and Customer Loyalty Go Hand in Hand

Emotions affect every part of our lives. From our friendships to what we eat and what we buy, everything is affected by emotions – whether we realize them or not. If you want to be serious about marketing, you have to understand how to evoke emotions in your...
Why You Should Engage in Emotional Marketing

Why You Should Engage in Emotional Marketing

Emotional marketing has always been around, but lately, it’s caught on with many mainstream brands. Even companies that on the surface aren’t really emotional by nature have found ways to include emotional triggers into advertising. It’s that old...
What Is Emotional Marketing?

What Is Emotional Marketing?

Emotional marketing is a term thrown around in the marketing world that means basically what you think. It means that you use various words, colors, and images to evoke certain emotions in the audience in all your marketing messages. There is an entire science...
Get Creative with Your Blog

Get Creative with Your Blog

The wonderful thing about blogs today is they don’t have to be boring and only include text content. You can get creative and include all kinds of content on your blog. The more types of content that you include, the more interesting it will be for your audience....
The Often Forgotten Elements of a Strong Brand

The Often Forgotten Elements of a Strong Brand

It’s easy to forget how important something as intangible as “branding” is to a business’s success or failure. But, to have a long-term business model, branding is a lot more important than the particular products and services one offers today. Think about the brands...