Using Emotion in Marketing Communications

Using Emotion in Marketing Communications

Great marketing seeks to tug at the emotional strings of the audience. Because if you can get them to think about things that trigger emotions – like happiness, longing, their sense of loss and more, you can also trigger them to answer your call to action. In...
Why Emotions Matter in Marketing

Why Emotions Matter in Marketing

The truth is, nothing can elicit a response quite like the right emotion. The thing marketers want most from their audience is a response. They want them to answer their calls to action. They want them to take action, engage, buy, join or do something. And, the best...
Building Customer Relationships That Last

Building Customer Relationships That Last

One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually...
Understand Why People Spend Money

Understand Why People Spend Money

When it comes to creating marketing messages, especially those that trigger emotions, it helps to understand the reasons why people spend money in the first place. If you can understand why your audience opens their wallet to buy, you can trigger them to do so...
Trigger Words to Use in Emotional Marketing

Trigger Words to Use in Emotional Marketing

When you engage in emotional marketing, you’ll want to learn the trigger words to use to garner specific emotions for your audience. Words change the significance, attitude and impulse of your audience to act. As they say, words are important. Words have...